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3/21/2014
ITALIAN POPAI AWARD 2014
Skema will take part to the
ITALIAN POPAI AWARD 2014
when
26/27/28 March 2014
where
Promotion Expo - Milan
Piazzetta Umberto Giordano, 4
20122 MILAN
The POPAI mission is promoting the culture of the sale point in its entirety
in order to enhance its importance.
in order to enhance its importance.
Skema firmly believes that the product is not the starting point, but the point of arrival:
it is the relationship with the market and with the consumer. For this reason Skema decided to take part
to this event: an opportunity to show off its new concept of " Spazio Vitale ",
created in collaboration with Iarchitecs, firm of architects and designers that, thanks to
their experience, have contributed to the creation of a new display system with
great interactive and communicative impact: a Shop in Shop reinterpreted to make the sale
be an experience and not a business.
Today's customers are investing time while purchasing. For this reason Skema wants
to make their stay more comfortable within the sale point, giving them the possi-
bility to get closer to the actual performance of the materials.
In addition, thanks to the new scenic component of the blackboard, Skema has thought
also about the dealer and his needs to make communication a strength:
the new display system transforms communication into personalization.
it is the relationship with the market and with the consumer. For this reason Skema decided to take part
to this event: an opportunity to show off its new concept of " Spazio Vitale ",
created in collaboration with Iarchitecs, firm of architects and designers that, thanks to
their experience, have contributed to the creation of a new display system with
great interactive and communicative impact: a Shop in Shop reinterpreted to make the sale
be an experience and not a business.
Today's customers are investing time while purchasing. For this reason Skema wants
to make their stay more comfortable within the sale point, giving them the possi-
bility to get closer to the actual performance of the materials.
In addition, thanks to the new scenic component of the blackboard, Skema has thought
also about the dealer and his needs to make communication a strength:
the new display system transforms communication into personalization.
